Filling the Gap
We are a group of active, health-conscious and time-strapped men who have been lucky enough to be part of the healthy products industry throughout our careers. Together, we took a close look at the high-protein, all- natural products on the market because we knew that active consumers like ourselves deserved better – especially when it came to taste. We were tired of the tasteless options that were purely "functional", most of which had a long list of unpronounceable ingredients.
We were hungry for something better, and we committed to taking things to a new level.
It started with yogurt. In March 2013, we became the pioneering company that was the first in the U.S. to design a dairy product for the needs of active men. Why did we focus on the male market? As guys, we had spent years wondering why dairy companies were overlooking half of the U.S. population: men.
Research showed that dairy products were an ideal, healthy source of protein that
could be a filling, satisfying and high- octane component of the male diet, but none
of the products on the market were designed for a guy's health and energy needs. After countless rounds of taste testing, we designed Powerful Yogurt to have more protein than any leading brand (21-25 grams per serving), with a 50% larger serving size to keep active guys fueled and satisfied. Better yet, it was all-natural – unlike a lot of the high-protein products marketed to men.
Consumer Response and Product Evolution
From day one, the response to the product was phenomenal. We heard from active men and women not only in the U.S., but across the world. This loud and enthusiastic response was a sign that active people of both genders craved an all-natural, high-protein and filling snack that could be integrated into pre- and post-workout routines, as well as enjoyed with meals and as a cooking ingredient. We broadened our scope and evolved into a company focused on the larger active lifestyles category.
Powerful Yogurt is dedicated to fueling and encouraging all people who seek an active lifestyle.
Praise for Powerful Yogurt came from within the industry as well. Less than six months after our launch, Powerful Yogurt was named "Best Yogurt" at the 2013 World Dairy Congress in Luzerne, Switzerland.
It was clear we had honed in on a consumer hunger that hadn't been satisfied before. We knew yogurt was just the beginning.
As the creators of Powerful Yogurt, we're having the time of our lives creating products we truly look forward to eating. We're always looking to push the limits and deliver new and innovative products to our customers.
On the one-year anniversary of our launch, we released our second product line – Powerful Yogurt PLUS+. Powerful Yogurt PLUS+ is our innovative line that blends hearty whole grains with high-protein, all
natural Powerful Yogurt. The three-flavor lineup delivers a meal's worth of nutrition thanks to the addition of quinoa, chia seeds and oats. Read more about this heart-healthy, perfectly balanced line here.
Powerful Yogurt Commitment
Across all our product lines, we are committed to products that are:
Our hope is that people everywhere will find that the Powerful Yogurt line of products are a great-tasting, healthy option in a world where it can be difficult to eat right. Our products are designed for everyone who is committed to their health and to a fulfilling, well-balanced and active life.
You may be an Olympic champion or a first-time gym member. Wherever you're at, our products are designed to make a delicious, high-energy and healthy lifestyle easier to maintain.
Fuel up, get out there and #FindYourInnerAbs!