The First Yogurt For Men.
From the time of the Greeks, abs have represented dedication, strength, power, and success. That's why we motivate and recognize the quest for a healthy body, and we help meet the nutritional needs of today's active man without sacrificing health, performance, or taste.
In a niche typically dominated by female consumers, we decided to develop a new Greek yogurt specifically suited to address the unique health and nutrition needs of the most neglected consumers in the category: men.
This 8-ounce, high-quality, 0% fat premium yogurt will provide a delicious and convenient healthy snack or meal substitute to keep you going in the right direction and help you achieve fat loss, muscle gain and digestive health.
Specifically designed by leading sports nutritionists, expert trainers and food scientists, our Greek yogurt - high-protein, all-natural, great tasting, in a man-sized package - was developed for the active lifestyle.
Powerful Yogurt was created by a group of active, health-conscious, and time-strapped men who've been lucky enough to be part of this industry and really think we deserve to have more variety when it comes to eating healthy.
Our hope is that guys everywhere will find that this is exactly what they need for a healthy option in a world where it can be so difficult to eat right. We are not talking about Rocky Balboa but a regular dude like you and us, who works out now and then, who takes care of himself, who likes looking good but who also drinks beer and eats chicken wings.
We worked with the best to develop a product we can be proud of. The combined effort of many sports nutrition professionals, expert trainers, food science PhDs, marketing mavericks, the best all-natural food distributor in NY, and a lot of talented and dedicated individuals made the first yogurt specifically for men a reality.
A man-sized, powerful product intended for the nutritional demands of an active lifestyle, Powerful Yogurt will keep you healthy whether you use it as a meal replacement, a snack, or as for your pre- and post-workout nutritional needs. It's the right "fuel" for our bodies; healthy, all-natural and tasty.
Powerful is more than a yogurt. It is a movement that aims to motivate, connect, and recognize those individuals on a quest for a fit body. Powerful represents a hunger for life. The type of hunger that comes from the joy and fulfillment of practicing an active lifestyle. Powerful is the voice of the Abs movement.
Powerful Yogurt. Find Your Inner Abs.